Question 1244: Being inhuman

Connect the following to a certain system and give me a four word phrase.

Answer: The Pay What You Want pricing system, which offers the customer the option of paying whatever price he/she feels like. It was used for Radiohead's album In Rainbows. In 2010 Panera Bread used the system in a St. Louis, Missouri suburb. In October 2007, Moshpit Tragedy Records became the first record label to operate fully under the pay-what-you-want download system. The Humble Indie Bundle was a set of six independently-developed digitally-downloadable videogames which were distributed using a pay-what-you-want system.