Question 1087: Can-dy(e) for chocolate

X, founder of Y came up with the idea of Z during the Spanish Civil War. Z is named after X and another chap from Hershey's since they had control over rationed chocolate. During World War II, Zs were exclusively sold to the military.

There are five characters of Z, their names being their colours but get different ones when they act as 'spokescandies':

"Gimme a break" - Billy West

"Inside everyone there's a little nut" - J. K. Simmons

"I melt for no one" - Cree Summer

"Never let 'em see you melt" - Rob Pruitt

"I'm a dead man" - Crispy

Several Z themed games have also been created. And its chocolate candy has also been named the official candy of the millenium due to Zs appearance as a 'number'.

Answer: X- Forrest Mars Y- Mars Z- M&M
To think I haven't tasted them yet!