Saturday, December 11, 2010

Question 925

X's original title was to be Stag Party, but an unrelated outdoor magazine, Stag, contacted the founder and informed him that they would protect their trademark if he were to launch his magazine with that name. The founders and the executive vice-president met to seek a new name. The executive vice-president's mother had worked for the Chicago sales office of the short-lived X Automobile Company, suggested "X."

The first issue, in December 1953, was undated, as the founder was unsure there would be a second. He produced it in his kitchen. The first picture used originally was taken for a calendar rather than for X. The first issue sold out in weeks. Known circulation was 53,991. The cover price was 50¢. Which magazine?


Answer: Playboy