Why have the above venues been renamed for the London 2012 Olympics?
Answer: As a benefit to the sponsors,naming rights for Olympic venues is another big opportunity for sponsor marketers. 3 London Olympic 2012 venues will be temporarily renamed for the duration of the Games – The O2 Arena (North Greenwich Arena), Sports Direct Arena (St James’ Park) and the Ricoh Arena (City of Coventry Stadium).
9 Answers:
As a benefit to the sponsors,naming rights for Olympic venues is another big opportunity for sponsor marketers. 3 London Olympic 2012 venues will be temporarily renamed for the duration of the Games – The O2 Arena (North Greenwich Arena), Sports Direct Arena (St James’ Park) and the Ricoh Arena (City of Coventry Stadium).
Sponsorship issues during the olympics...ricoh,sports direct n o2 arent sponsors of the olympics 2012, so for its duration these venues have been renamed
No brand names allowed.To reduce corporate impact in the games.
Stadiums having sponsors' names are prohibited in the Olympics
olympic stadium venue's are named after the sponsors who are sponsoring the olympics.
Sorts direct will be st james park and o2 will be north greenwich arena..sponsor trouble
The IOC has a number of major blue-chip sponsors for the Olympics, who are entitled to have their name exclusively associated with the event. As a consequence, any other company that provides sponsorship is not permitted to use its name or branding during the games, which includes as part of the name of any venue. As a consequence of this, three Olympic venues are temporarily renamed for the duration of the Games
The IOC has a number of major blue-chip sponsors for the Olympics, who are entitled to have their name exclusively associated with the event. As a consequence, any other company that provides sponsorship is not permitted to use its name or branding during the games, which includes as part of the name of any venue. As a consequence of this, three Olympic venues are temporarily renamed for the duration of the Games
sponsors changing the name.
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