Pele stopped the referee with a last second request to tie his shoelaces at the opening whistle of the 1970 wc finals match and then knelt down to give millions of television vieweres a close up of his X's! The bazilian was complying with the requests representative of 'X' Hans Hensingson to raise the companies profile after they gave him $120,000 to wear their boots. The clandestine advertising of the company was a huge triumph over hated cross-town rivals 'Y' in the early days of war for market supremacy in sports. Barbara Smit, a dutch author, thrugh her book " Drei Strifen gegen X", has tacked the remrkable rise of the two companies especially against a backdrop of a severe family rift. X?Y? What is this all about?
Answer: Puma (Rudolph dassler) & Adidias (Adi dassler)
6 Answers:
Puma, Adidas
Puma,
Adidas
X is puma and Y is adidas.
PUMA of Rudolf Dassler [X].
ADIDAS of Adi Dassler [Y].
The Dassler brothers Adi and Rudolf started their Sports Shoe factory GEBRUDR DASSLER SCHUHFABRIK, in Nuremberg, together but parted ways due to many problems. Rudolf started PUMA and Adi started ADIDAS afterwards.
puma were the shoes endorsed by pele against rival addidas...
interesting isnt it that they were created by 2 brothers... nice question!!
Puma and Adidas...founded by borthers rudolf and adolf dassler respectively..
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